Using optic fibre broadband connectivity, Reliance World offers DENG (Digital Electronic News Gathering Service) to television channels. The service can also be utilised by advertising agencies, ad film producers and feature film houses.

DENG has radically changed TV news gathering in India.

How DENG Works
DENG enables transmission of video footage from Reliance World. The DENG facility at Reliance World has all necessary equipment installed, including state-of-the-art encoders & decoders. The footage can be directly picked up from the camera (Betacam, Digi Beta, Digital) or any kind of media and transmitted to the destination.

Signals travel on Reliance Communications’ terabit OFC (Optical Fibre Cable) network. The transmission speed varies between 4 mbps and 4.3 mbps. This enables the footage to be transmitted in real time.

DENG can function in two modes:

1. Reliance World to Studio: In this mode, Reliance connects up the studio(s) to the closest Reliance MCN (Media Convergence Node) with optic fibre and installs decoding equipment at the studio premises. Reporters can send in their footages from any Reliance World that has DENG facility directly to the channel’s studios.
   
   
2. Reliance World to Reliance World: In this mode, the studio can record the feed at the Reliance World closest to the studio as reporters send in their footages from the Reliance World closest to their location. Recording the feed is facilitated by decoders installed at Reliance World.

Besides these two modes, live transmission is also possible from select Reliance World stores with video conferencing facility. The Video Conferencing Room doubles up as a makeshift studio.

The transfer is managed by a Central Connectivity Hub, ensuring 100% network availability and success rate.

A Boon for TV Channels
Television channels find DENG to be extremely convenient and cost-efficient since they do not have to rush their highly expensive OB vans to each and every location. With this service available in 86 cities, it is no wonder that almost all news channels and news gathering agencies in India utilise the DENG service.

Traditionally, news channels used to send footage through leased lines, OB vans/SNGs, FTP via the Internet or the last resort – courier! Now, thanks to DENG all that seems prehistoric.

Advantages At a Glance

• No infrastructure investment in the Reliance World to Reliance World mode
  
  
• Charges on pay per use basis
  
  
• Pan-India network of Reliance World
  
  
• Very easy to use, the cameraman can plug in his recording equipment and transmit
  
  
• Trained staff at Reliance World to assist in the process
  
  
• Access available from 10 AM to 10 PM everyday
  
  
• Transmission rate > 4 mbps on a 6 mbps multilink, no transmission loss
  
  
• Content transmitted securely using encryption and decryption technology
  
  
• Central Connectivity Hub support

For more information on DENG, write to dinesh.sahoo@relianceada.com.